I recently had the opportunity to sit in on a behind the scenes virtual briefing with some of the Dr. Pepper Snapple Group’s brand experts to learn about DPS’s commitment to balanced and healthy lifestyles, and how the company is innovating to meet consumers’ evolving needs and building on its commitment to promote active play for families everywhere. I also got a sneak peek of some of the things they have up and coming and I’m very excited for them to hit the market. *lips are sealed
Did you know?
- Only TWO people know the recipe of Dr. Pepper.
- 40 different versions of Dr. Pepper were tested in the beginning.
- Dr Pepper Snapple Group sells more than 50 brands of teas, juices, mixers, carbonated soft drinks and other premium beverages.
- DPS provided over 900 grants to build or fix up playground equipment
- DPS employs 19,000 people
- DPS has 6 of the top 10 non-cola soft drinks
- They have 13 #1 and #2 brands in their respective categories
- Over the lifetime of the Snapple brand there have been almost 250 flavors.
- By 2015 DPS will conserve more than 60 million pounds of plastic through packaging redesigns
Commitment to Balance – Calories in Versus Calories Out
Dr Pepper Snapple Group is committed to helping families lead healthy lifestyles that are built on balance by balancing the calories that we take in versus the calories that we burn through activity.
Here are some startling statistics provided by DPS:
- Only 20% of children live near a park
- 2/3 of kids get less than an hour of play
- Kids spend an average of 7.5 hours per day on media
- Obesity rates have tripled
To combat the lack of playground resources and inactivity, DPS partnered with KaBOOM! and Good Sports to build/improve over 2,000 playgrounds providing more than five million children with an outlet to play.
DPS is committed to promoting active play through their Let’s Play Initiative and by the end of 2016, DPS will have donated more than $26 million in Let’s Play programs through their partnerships.
Something near and dear to my heart…. Let’s Play has expanded to include older children who don’t have the opportunity to play organized sports because of the high costs associated. Boy do I know this!! It has been so hard to finance my boys through their sports, but it is so incredibly important and I am so glad that DPS recognizes this segment of kids!
You can find all of the details on the Let’s Play website. You can also find out how to find a playground and apply for a grant for your neighborhood.
Commitment to Innovation
Because DPS is the leader in flavor, they take their products and flavors very seriously, but they also know that consumers are concerned with value, calorie intake, natural sweeteners, environmental responsibility, and convenience. DPS is testing out naturally sweetened versions of Dr. Pepper, 7UP and Canada Dry that will have only 60 calories per 12 oz. serving. They have introduced new flavors of Schweppes and Canada Dry Sparkling Seltzer waters. The Snapple brand has been testing a straight up, unflavored tea with just a dash of sugar with only 80 calories per bottle. Motts introduced new flavors with 40% less sugar than fruit juices.
Commitment to Research and Development
DPS’ team of R&D experts includes scientists, engineer, specialists and an entire sensory panel (taste testers!). Their sensory panel is comprised of very highly trained taste-testers. I volunteered myself to be a part of that panel. How fun would that be?!?